Look, we talk about trends, what to do in order to prepare, technology to consider, technology to dismiss — all of it, really. There is no bigger trend than mobile devices ascent in the marketplace — absolutely none — and as a marketer in the digital age, you need to consider how to deal with mCommerce’s impact on your business.
We concede there is no magic bullet, but our latest eBook, “7 Reasons to Consider Responsive Design for Your Company’s Next Generation Website,” uses in depth statistics, research data, and insights from prestigious names in the enterprise Content Management System space to explore the advantages of Responsive Design, a mobile-friendly approach which enables websites to detect the size of a visitor’s viewing screen and trigger content to automatically adjust to fit the screen accordingly.
So, indulge us a tad, and let’s briefly discuss seven reasons why you should download this FREE eBook. (Get it? Because the eBook gives seven reasons to consider responsive design? Good? Good.)
1. Get Smart
OK, OK — we concede “Knowledge is power” is a hackneyed, overused axiom, but it’s also extremely profound. You can agree or disagree with the premise but hey, numbers don’t lie (excuse the cliches – it’s Monday morning, just go with it), and there are plenty of statistics from studies and surveys and reported commerce results that state mobile’s case for itself.
2. The Mobile Revolution Is Real
According to Business insider, manufacturers shipped 685.6 million smartphones worldwide in 2012 (over 45% increase from 2011′s shipments). This was fueled, in large part, by a strong fourth quarter that saw 218.3 million shipments (up 46% in that same period in 2011). Meanwhile, by comparison, manufacturers in the floundering personal computer market shipped roughly 90 million PCs in the fourth quarter, a 6 percent decline in PC unit shipments compared to the same quarter a year prior. For the first time in over a decade, PC sales were lower than the previous year
3. Yeah, guys — We’re not kidding, It’s Real & A Major Part of eCommerce
The numbers about the growth of smart devices in the marketplace are astonishing. There’s not arguing that, but you care about the transactional nature of the technology. Consumers are using smart phones and tablets to make purchases. According to Bank of America, retail revenue from mobile commerce in European and U.S. markets jumped from $15 billion in 2011 to nearly $26 billion in 2012 (71% increase). That number is expected to reach $67 billion by 2015.
4. They Said It … Not Us
Business Insider, Bank of America, Mashable, Gartner, Google — the list goes on and on (and on). We provide editorial guidance and a narrative, but you’re getting the information about the Mobile Takeover and Responsive Design from industry experts and trusted names.
5. eCommerce is Essential
Future-proofing your web properties is always ideal. And listen, you’ve been hearing about the significance of eCommerce since like, what, 1998? eCommerce matters, and mobile is just as paramount to your business success. Mobile has to be considered as part of your long-term needs.
6. Take Action — We Can Help
7. It’s Free! No cost! Hey Did We Mention It’s Free!
The only cost to this piece is your time. And honestly, plowing through the material won’t even cost you much of that, either. The eBook itself informative and prolific in its research, but ultimately an easy, concise read; featuring digestible graphics to help understand and remember statistics.