Separating the bot from the customer will refine your site's analytics - sometimes more than you'd think.

Two words you hear constantly in content discussions are relevance and traffic – testament that these concepts, maybe more than any others, drive the life of your site. Usually, but not always, the two form a symbiotic relationship: relevance definitely drives traffic – in many different ways – and usually our focus is on how to harness that power for good.

For this post, though, I want to focus on another, less obvious – and much less intuitive – relationship between content and traffic: the concept behind the relevance of traffic.

It’s not something web professionals have examined readily – or very heavily – as search has grown, but the concept is gaining steam around analytics and SEO discussions lately. (more…)

It’s no secret that one of the cornerstones of Web Experience Management (WEM) is the common eNewsletter, and your subscribers are each a piece of marketing gold – directly attached to traffic, engagement and, yes, conversions. While it wouldn’t be wrong to call each email address a lead, it would be discounting their potential. More accurately described, your subscriber list is a screened and vetted collection of opt-in, targeted, hungry leads, complete with a stated interest in exactly what your website has to offer.

Money can’t buy love

It seems obvious that one of the most important things you can do to increase your site’s web engagement would be to grow your e-mail list, organically rather than by purchase of addresses. One way to accomplish that is through goal oriented, multi-channel campaigns and by applying constant optimization to your website landing pages and form pages. (more…)