The concept of Responsive Design is being kicked around pretty much everywhere lately, but it’s a lot more than just a buzzword; it’s quickly becoming as common as CSS for website design and development.

And this is no surprise: with more than 6 billion mobile subscribers worldwide, and almost half of them now using smartphones, mobile has become the best way to reach out to more of your users. Keeping a brand’s digital experience consistent, while welcoming more visitors from all of these avenues, presents an overwhelming complexity of multiple sites, duplicate content and many other problems. Responsive Design helps clear that all up.

Before we get into the why of Responsive Design, it might help to nail down the what.

Responsive Design is the practice of creating adaptive designs that deliver content seamlessly, and in real time, to visitors based on CSS media queries that tell the site the dimensions of the device they’re using to access it. It helps your site maintain your message consistently on a tablet, e-book device, smartphone, laptop or desktop.

A great example in Bridgeline Digital’s responsive experience came about in the opportunity to create multiple sites in iAPPS with this practice for a nationally known athletic club, from the ground up. Read on to get the whole story. (more…)