It’s December. That means you’re either stuck killing time in a shopping line or waking up early to shovel snow off your car. Neither is a particularly good time. But hey, that also means it’s prediction time! Can I interest you in aimless (kidding!) soothsayer-esq insight into what’s happening next in the tech, eCommerce, and general business world in 2013? OK. Well take a seat, fasten your seat belts, and try to smile when the Mall Santa listens to your kid’s most desperate desires (while simultaneously hoping an iPad Mini isn’t on the list). Without further adieu, Seven eCommerce and Marketing Trends To Watch For In 2013
#7 Captain Ahab, Moby Dick and the Benefit Of Context Marketing!
That whole “Content (Marketing) is King” thing will always be true. Looking forward, though, we’ll see a shift in what attracts Search Engine Algorithms (and thus eyeballs) to land on your website (more on this later). Once there, readers want to be compelled; piquing interest starts with imploring well thought out and (more importantly) timely posts. In other words, your content has to have context to be relevant.
Corey Eridon, of Hubspot, defined Context Marketing as delivering the right content, to the right people, at the right time.
One way of accomplishing this is through current events. Try to relate and blend your content with what’s happening in the real world. The ability to engage with readers hinges on the ability to relate and resonate your message in their life. For example, Paul Anthony, of Web Distortion, wrote about current events and the seismic impact of viral marketing, by examining the “Horsehead Man” and his whimsical jog in the middle of Hurricane Sandy.
Another growing method of context marketing is storytelling. Use text or video to tell your company story, a customer’s journey, or an overarching theme. Check out Red Bull‘s “Art of Flight” marketing campaign, which was lauded and named the best use of social video by a company on the web.