Comments on: Personalization implicit in social media

By: Elad Kehat

Elad Kehat — Wed, 11 Nov 2009 18:31:26 +0000

@Richard –
I don’t know if Facebook is working on it themselves, but in DemandSpot we’re definitely working on adding support for Facebook status update in addition to Twitter…
Expect updates on that in a few weeks.

By: Richard Buettner

Richard Buettner — Wed, 11 Nov 2009 11:56:32 +0000

Great post!
At the moment Facebook targeting (or personalisation) is based on Keywords (based on interests, activities, and favorite books, TV shows, movies, or job titles that users list in their Facebook profiles. They may also come from the names of groups or Pages users belong to or are fans of).
I don’t think they make use of status updates keywords. However I am sure they’re working on it.
I would like to see something in facebook like the twitter app demandspot – http://www.demandspot.com/ (real time search based on keywords)

By: Brian Bolton

Brian Bolton — Sat, 29 Aug 2009 14:11:26 +0000

This is a huge development in personalization. As a marketer, I think about it in terms of targeted delivery of marketing messages. For example, a person’s Facebook profile is becoming their calling card of sorts. When I mention I went skiing over the weekend, or saw a particular concert, or attened an event on a particular topic – I will no doubt see targeted ads on the right column aligned with those activities. Some see this as nefarious – I think it’s great. If you’re going to serve me ads to keep Facebook free – then serve me ads that appeal to me. A recent status update I did about seeing Aimee Mann in concert (if you went to high school in the 80s, you’ll remember Til Tuesday) generated ads about Diane Birch, a new singer / songwriter whom I did not know about but now do – and really like. This is a benefit. And because a service like Facebook is so personal (people really let their guard down when posting), this type of targeted delivery of ads and messaging will only get better and more accurate.