Upcoming Webinar: 10 Tips to Make Sure Your Web Technology Supports Your Marketing Strategy
Posted in Content Management,Content Marketing,Web Experience Management by Tom Whittaker on November 30th, 2011
We’re all familiar with the situation: your marketing directive needs some hands-on support – NOW – and your IT department can only make a couple of things top priority (maybe a few, if they’re superhuman), ESPECIALLY NOW. The scenario skirts around a “Rock ‘Em, Sock ‘Em Robots” style conflagration – with both departments seemingly at risk of having a block knocked off.
But the situation doesn’t have to be like this. Much like David Carradine’s “Caine” (AKA “Grasshopper”), whose sole directive was to make peace and satisfy everyone (that was his sole purpose, wasn’t it?) – calmly, effectively and, above all, with his own kung fu – these calamities can be handled, neutralized, even fruitful with the right tools and directions.
Register for this insightful webinar and join us as we pass on some collaborative kung fu – and show you how iAPPS can help enhance its effectiveness – to help you make sure your web technology fully supports your marketing strategy. Once adopted, these practices – and the right tools – will result in not only a much more smoothly run, effective and engaging website, but a few less bruises to boot.
Webinar Title: 10 Tips to Make Sure Your Web Technology Supports Your Marketing Strategy
Format: Free Webinar
Hosts: Bridgeline Digital
- Brett Zucker, Chief Technology Officer
- Becki Dilworth, Vice President of Digital Strategy
Date: Wednesday, December 7, 2011
Time: 10:00 am – 11:00 am MST (12:00 pm – 1:00 pm EST)
Location: Online
Cost: FREE
About Brett Zucker: Since 2006, Mr. Zucker has been Bridgeline Digital’s Executive Vice President and Chief Technical Officer. Brett is a frequent speaker and panelist at various industry events and has been quoted in many trade publications regarding the trends and future of web engagement management, content management, and web analytics. He’s a member of the Board of Directors of Content Management Professionals (CM Pros) and is the visionary of Bridgeline’s flagship product suite, iAPPS. Brett holds a BS degree in Electrical Engineering from Cornell University and a Masters in Business Administration from Harvard Business School.
About Becki Dilworth: Becki Dilworth is Vice President of Digital Strategy for Bridgeline Digital Denver region. Prior to joining Bridgeline Digital, Becki was Vice President of Client Services at Indigio, an interactive agency based in Denver, where she oversaw the project management, search engine marketing and creative design teams. From 2003-2006 she was Director of Interactive Operations for the Denver Newspaper Agency. In her 3 years there, she more than doubled online revenue and was responsible for all marketing and product development initiatives. Becki graduated Summa Cum Laude with a Bachelor Degree in Internet Journalism and Graphic Design from Drake University in Iowa.
About iAPPS: Bridgeline Digital’s flagship application, the market-leading iAPPS Product Suite, is the only leading WEM platform available under either SaaS or perpetual licensing that unifies content management, eCommerce, eMarketing, and web analytics capabilities seamlessly – enabling users to swiftly enhance and optimize the value of their web properties while maximizing their overall Web Experience Management goals. The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.
