As more and more M&A activity continues to hit the content management and analytics industries it is obvious industry consolidation is amongst us and gaining steam.

CMS M&A

Over the past year we have seen content management providers like Red Dot, Vignette, XY and Interwoven find new owners. And now we see Adobe make a big leap in the analytics space with its acquisition of Omniture. Just like the Carpenters sang, something tells me we’ve only just begun…or have we?

Content Management and Analytics are two very vibrant technologies. Together they are growing and have a profound impact on the future of online marketing, communications and commerce.

There are a ton of CMS and Analytics packages on the market. Will there be more M&A activity in the next 12 months as serious long-term providers seek to gain market share?

If so which content management platforms will join forces? Or will you see complimentary technologies like CMS and Analytics perhaps mobile be married to create more robust applications. You have to think major players like Google and Microsoft maybe even Oracle (they bought Stellant a few years back) will also get more active as they attempt to beat each other and dominate the world.

I welcome your comments because I don’t know what to expect but it should be interesting!

Written by Tony Pietrocola