Since 2010 is off and running, I thought I would post some thoughts on what the Content Management industry would have in store in terms of WCM improvements and features in 2010.

1. Social support: social marketing continues to be a hot topic and proven to be a successful medium. You will see more support and integration features from WCM vendors.
2. Integration with CRM: effective web sites should drive qualified traffic. If this is so integration with a company’s CRM is key to keeping sales cycles moving along swiftly. WCM systems will be integrating with Salesforce.com out of the box to offer this closed loop process.
3. Multilingual: the world is getting smaller and businesses the size of Fortune 500 and SMBs are expanding globally. Multi-lingual websites are a must to developing business on a global scale and your WCM solution should make this process smoother.
4. Mobile: mobile websites are becoming more prevalent. WCM’s will have to ensure support for publishing content to a mobile version and integrations with mobile marketing companies are a must to ensure marketing content is pushed out.
5. Record management: more clients are looking for WCM’s to handle retention and record management for important documents. Better records management is key to handle this expectation.

These are my thoughts, let’s see what happens!

Written by Tony Pietrocola