No business can afford to ignore its web presence, especially its eCommerce portal. Online is increasingly the way business is done: nearly $1 of every $10 is now spent online, roughly 4.6% of $1.05 trillion in sales just in the 3rd quarter of 2011 alone. And the explosion of the mobile market just adds to this party buzz – purchases made on mobile devices are predicted to reach as much as $4.9 billion this year, and to grow to as much as $163 billion by 2015.
And the ground is rapidly shifting, given the number of new social media outlets appearing along with the seismic shift towards mobile browsing and buying. Over 63% of retailers are currently considering a redesign so that their site will look better to smart phone and tablet browsers, and according to Internet Retailer, over 80% said they were going to devote more resources to mobile in 2011, a number that has climbed in 2012 as mobile purchases rise.
But controlling your eCommerce business is increasingly challenging for a number of reasons. A number of pitfalls await both experienced retailers and wholesalers, not just those new to landscape. Anyone who has spent any time dealing with eCommerce will recognize a number of the pain points listed below. Unwary sellers may stumble in finding customers – or having customers find them – to actually making the sale, fulfilling the order in a timely manner or ending up with a happy – and repeat – customer. But this series contains a number of concrete ways to deal with many of these issues and boost your eCommerce ventures.
Top Pain points of eCommerce
- Recognition and Driving Traffic
- Conversions – Turning Browsing into Sales
- Fulfillment & Logistics
- Customer Satisfaction/Loyalty
- Finding a total solution
If these pain points sound familiar to you, stay tuned for Bridgeline Digital’s five-part series on 17 Ways to Deal with the Top Pain Points of eCommerce.
Many of these have manageable solutions that are not out of reach of marketers, especially if you’re willing to look into new technologies to help you deal with the shifting eCommerce landscape. Read on for the first installment with some concrete steps to improve your site traffic through better SEO and email marketing.