14 Day Cyber Monday Warning: 3 Tips to Maintain a Safe & Secure Checkout On Your Website

Welcome to the 20-Day Cyber Monday Warning! We started a Web Series, where we'll break down important digital marketing news and strategies for you, dear reader, to use in order to prepare for the biggest day in e-Commerce! For previous entries, please click here! Check back every weekday, as we count down to Monday, December 2nd. Comments, gripes, concerns? Check out us out on Twitter!  

Day 14: "Is It Safe In Here?"

Slip any online shopper a shot of truth serum and they’ll likely admit to one, rather important, truth: that, even in 2013, there is still wariness experienced while punching their credit/debit card information into an online system as they checkout. Although that notion may seem silly, given that the average consumer has become a lot smarter in terms of what red flags to look for while online shopping, the charlatans are keeping pace with safety measures and precautions that eCommerce shops implement to protect themselves and their customers.

You want proof? In this article from Veracode, it’s estimated that 80% of annual online sales occur in the 4 weeks between Black Friday and the weekend before Christmas. Not surprisingly,those same 4 weeks are the biggest weeks for scams and spam. It doesn’t take a genius to see the correlation here.

So what can we do, as marketers, to make the world a better place for consumers? For starters, here are 3 tips!

1.) Make sure your entire eCommerce rig is up to date

At Bridgeline, we make sure we keep up with the latest server updates, patches, security protocols, and antivirus countermeasures to make sure our eCommerce customers (and their users) have a safe and happy holiday. But if your shopping experience isn’t from Bridgeline Digital, use a secure checkout system from a reliable provider and be sure to frequently scan all of your web applications with multiple tools. There are plenty of free web application scanners that will report potential risks and vulnerabilities.

2.) Emphasize to your customers you don’t send emails with attachments

Again, customers are pretty savvy these days, but traditionally speaking, this is one of the most prevalent way spammers/scammers introduce malware to a consumers hard drive…by pretending to be merchants just like you.

3.) Make a note about the fact that you NEVER ask for personal or billing info in email

We've gone over email scams in this space before, but phishing scams attempt to look just like your standard communication to your customers, and often hook victims in by reporting password (or other personal information) errors and expirations.

How do you feel about your online checkout process? Let us know on Twitter! 

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