Top 3 Essential Tips for Using Pinterest for eCommerce Sites, Part 2

In our first segment of the 3 essential tips for using Pinterest for your eCommerce site, we discussed how to create pins for your fan base to reach the broadest number of people who use this Social Media venue.
 

We looked at the studies from Vision Critical that show Pinterest is actually prompting large numbers of purchases, in addition to those users spending more when shopping. We also examined a study by Rich Relevance that found Pinterest now accounts for 25% of all weekly social media shopping sessions and that Pinterest shoppers, on average, spend significantly more than other social platforms (yes, even Facebook). 

[Related Articles You Might Like: Is Googe+ A Good Social Media Site for businesses?]

In this blog, we are going to focus on strategic ways to link to your eCommerce stores on Pinterest!

Tip #2: Effectively Linking to Your eCommerce Site

The obvious benefit to linking to your product store, is that followers -- meaning Pinterest users who re-pin as well as customers -- know where to find your products. What good is having pins if there is no way for them to convert into new customers? The answer is a resounding ‘None!’ 

Without linking to your eCommerce site, your efforts on Pinterest will provide no ROI, which is why we recommend the inclusion of links. 

There are both easier and more complex ways to add links to pins. Let's look at some customer examples, shall we?

Triumph Motorcycles effectively use Pinterest

In this first picture, Triumph Motorcycles shares images of their 2013 Thunderbird Storm Bike. The caption used is simply “visit triumphmotorcycles.com.” The messaging is basic: “If you like our motorcycle, then visit our website.” While they keep the pin simple, Triumph also gives users context in what they write with the pin, describing what the image is of, and why you might love it.  This comes in handy for when users search on Pinterest.

Triumph Motorcycles effectively use Pinterest with retail context

In the second image here, the picture of the jacket sends the user to shop.triumphmotorcycles.com, their e-commerce store, so they can buy the jacket there; but it also explains that this jacket is inspired by Steve McQueen’s Love of California Racing. This gives customers who follow and who re-pin the image the ability to easily find the jacket or bike while simultaneously sending them directly to a destination where they can get more information or make a purchase.

These are both examples of simple methods a company can use while linking pins. Other companies make their pins crowded and look like ads, which we recommend to avoid as a tactic: remember, this is a website of pin boards to give inspirational ideas and share interesting things with friends, not a website for hard-selling. 

While some salesy pins may still get traction, they come across as spam; therefore, we suggest you avoid them as they are less likely to attract perpetual relationships in the form of increased followership.

With steps one and two covered, in our next segment we will talk about the importance of including pins on your eCommerce site. Make sure to check that out tomorrow! And, as always, for the latest news and tips on Digital Marketing strategies, make sure to follow Bridgeline Digital on Twitter.


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