Top 3 Essential Tips for Using Pinterest for e-Commerce Sites, Part 3

It's time for the third installment of our series "3 essential tips for using Pinterest for your e-commerce website." Are you excited? I sure am. Let's get to it.

[Related Articles You Might Like: Essential Tips for Using Pinterest for eCommerce Sites, Part 1]

Tip #3: Include Pin Buttons on Each Product & Product Category Page

Including pin buttons on every product page (and product category page) will provide a secondary call-to-action on your online store (We assume your primary call-to-action will be “But This Product Now”). This link to your Pinterest board might read, “Check out how you can use this product (then describe one function of the item).” 

Pinterest is particularly useful because you can show your products in a lifestyle format as opposed to the basic product display format. This gives your customers more incentive to buy your product or service.

L’Oreal Paris does an amazing job of not only featuring their items, but also supplying customers with creative ways to use them. For example, nail polish is as simple as it gets in makeup: you apply it and let it dry. As marketers, how can the folks at L'Oreal take advantage of Pinterest? 

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The digital marketing team already has dedicated pages on their website displaying ways customers can be creative with their nail polish options, including step by step instructions. But notice at the bottom of the page in the example shown above that L'Oreal has featured links to each of their social media profiles so visitors can share the page.

Additionally, L’Oreal has Pinterest pages where they pin their favorite ideas as well as the products that they sell. Here is an example of one of their nail polish ideas that they have linked to their site so that people can directly go buy the nail polish and find other ideas that are shown on their website.

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This is a great way to both showcase the colors of the season for their newest lines and detail what consumers can do with them. L'Oreal links the explanation which teaches customers how to do what they have shown in the image. 

This is creative marketing that starts with saavy use of the many Pin It Buttons at your disposal for you to showcase on your eCommerce site.

[Related Articles You Might Like: Essential Tips for Using Pinterest for eCommerce Sites, Part 2]

As we come to a close with this series, it's important to remember that the keys to having a successful Pinterest page, like every other Social Media site, is getting users to view your page, engage with your content, and ultimately move on to your website. For eCcommerce stores, Pinterest is a phenomenal venue because you can showcase your product offerings and explain unique ways that customers can use your products. 

With Pinterest, you can have boards for products, boards for related items, and boards for things consumers might want to do in the future. These will all keep Pinners coming back to your page. Once you get the pin button onto your product pages and create boards of your own, you can start tracking your Pinterest using Pinterest for Business Analytics or work with a Digital Strategy team, like Bridgeline’s iSG Digital Services team, to develop a plan for driving your social media influence.

For the latest news and tips on Digital Marketing strategies, make sure to follow Bridgeline Digital on Twitter.

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