Morning Ketchup: US Mobile Commerce Expected to Reach $41.7 Billion in 2013


  • By Bridgeline Staff
  • Published: October 09, 2013
  • 0 Comments

eMarkter's latest Retail Roundup has plenty of astounding eCommerce numbers to digest. But perhaps most jaw-dropping, was the growth of Mobile Commerce. According to the report, by the end of 2013, US retail mCommerce sales will grow by 68.2%, reaching $41.7 billion. 

Considering smart device adoption rates, the growth, while impressive, does make sense. Pew Research Center’s Internet & American Life Project reported that 56% of American adults are smart phone owners and 34% of adults own a tablet. And going one step further, conversion rates show the likelihood of smart device users buying a product or service is greater than that of a traditional desktop. Don't get us wrong, these developments are still (relatively) new. Monetate reported that Q1 of 2013 marked the first time conversion rates on tablets exceeded desktops

Conversion rates on tablets exceeded traditional desktop computers for the first time in Q1 2013

Playing Catchup

Earlier this year we published an eBook about why companies should optimize their website for the Mobile Revolution using Responsive Design. And while we hate to say we told you so ... we, um, told you so! 

To review: Responsively Designed websites detect the screen size of the device accessing the website and automatically triggers content to adjust accordingly. This way, if a prospective customer is visiting your site using an iPad, Android, or traditional desktop, your website will deliver the right experience to the right device. 

To learn more about optimizing your website for mobile devices, contact us today. And, as always, for the latest news and tips on Digital Marketing strategies, make sure to follow Bridgeline Digital on Twitter.

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