The Importance of N.A.P.

What is N.A.P. and how can you make it work for you?

If you have ever stepped foot into the SEO world then chances are you have heard of the acronym NAP. If you haven’t, read on to learn about how this three letter acronym can impact search rank local SEO searches.

First off, NAP stands for Name, Address, and Phone Number. Though it’s a simple concept, it is very important that you use it correctly if you want your local web property to rank well. You might say to yourself, “Isn’t that something that every local business would list?”  Yes, you would be correct, but you also would be surprised to see how many business owners are not taking advantage of these three key elements. But now that you know what it is, let’s make it work for you.

How consistent is your NAP? 

This information needs to be accurate and up to date across the entire web. Whether it’s the NAP on your website,Google, Bing, Yelp, Whitepages.com, and more, the fields need to match. The more citations of your physical address Google & Bing can find throughout the web, the greater confidence those search engines have in displaying your listings because it appears to be a valid business. 

Bridgeline Digital Search NAP

The usage of directory submission service providers such as Neustar, Axciom and Infogroup can help you attain consistency across multiple directories. Not only does it eliminate customer confusion of your business contact information, but consistent NAP information will be held in a higher regard while unvarying across the board. Basically, consistency legitimizes the data that you have given and provides credibility to your business.

Is your NAP clear on your website? 

Make sure that this information exists on your website and is in the format that you want listed across the web. Consider using micro-formats such asschema.org on your website to clarify your NAP information. Micro-formatting involves adding data to your html tags to express implicate information so that there is no question what your address should be to search engines. This information, when found micro-formatted on your official website, is used as high-value citation of your business’ contact information. To learn more about micro-formatting your NAP information check out schema.org.

Though the Nap acronym may be small, she carries a lot of weight in local search, so remember that the next time you take a critical look at your local website if you want to outrank your competitors at a local level. 

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