By Tom Whittaker
"If you're not first, you're last!" - Ricky Bobby, Talladega Nights
It is natural to want to lead the pack, whether in a race, a competition, or the search results on Google. But, in terms of the Search Engine Optimization (SEO) game, does being number one really matter?
According to a new study from online ad network Chitika, the top listing in Google’s organic search results on average receives 33% of the traffic. Read that again. Digest it. One-third of all traffic clicks on the listing in the first position. And for those of you wondering, the second position takes 18% of the traffic on average.
(Note: For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search. Chitika says that from the referring Google URL, the study was able to extract the position the page was on within the prior search results page. For more information on Chitika's methodology for this study, you can download the full report here. Chikita completed a similar study in 2010 that showed very similar results.)
What Does This Mean?
It means that SEO is more important to online business than ever.This study shows the huge advantage a company in the top position in Google search results has over any competitors listed below them.
If you are not putting a serious focus on solid SEO and content strategies as a business, your competitors may end up passing you by and gaining a dominant share of voice as measured in online traffic.
How Can Bridgeline Digital Help?
Bridgeline has a group of digital strategists on our iAPPS Success Group (iSG) dedicated to assist our customers with this very task – attracting more visitors to your website and improving SEO rank.
Our digital strategists use expert SEO practices to produce results that rely on more than just traditional tools like keyword optimization and the like. We observe your entire web experience and fit expert SEO into the overall content marketing strategy.
As search engines continue to get smarter, so does the need to steer away from black-hat tactics. Not only do questionable practices affect your real-life, human customer base, they also sully link-building and organic search rankings and other digital relationships you’ve worked so hard to achieve – and in many cases the effects are impossible to repair. That's why iSG operates inside 100% expert, white-hat SEO best practices, following legitimate guidelines that revolve around content strategy rather than shady house-of-cards tactics.
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